Vice positioned itself to launch exclusive food content from its food vertical Munchies on OnlyFans—"a subscription site in which fans can pay creators directly for exclusive content." The brand did not only become the first media publisher to make an account on the platform, but this is also its second foray into a direct-to-consumer subscription service.
In late 2020, users gained access to exclusive food content from Munchies through OnlyFans for only $4.99 USD per month. Currently, the offering consists of up-close shots of food being made. This makes for a certain type of ASMR experience as audiences enjoy a more intimate look into preparation, while also witnessing the transformation and interaction of different foods. For the future, Vice plans to include other types of exclusive food content such as videos with chefs, and more.
Exclusive Food Content
In Late 2020, Vice Launched an OnlyFans Account for Munchies
Trend Themes
1. Direct-to-consumer Subscription Services - Media publishers can explore launching direct-to-consumer subscription services like Vice's launch of exclusive food content on OnlyFans through its food vertical Munchies.
2. Digital Platform Integration - Food brands can further expand their digital presence by integrating and exploring newer platforms like OnlyFans.
3. ASMR Content Experiences - Food brands can create ASMR content experiences by showcasing up-close and intimate shots of food being made, as seen on Vice's exclusive food content on OnlyFans.
Industry Implications
1. Media and Publishing - Media and publishing companies can innovate ways to expand their subscription services by exploring newer platforms like OnlyFans.
2. Food and Beverage - Food and beverage brands can explore creating exclusive content services and experiences to expand their digital presence and engage with their audience in newer ways.
3. Marketing and Advertising - Marketing and advertising professionals can leverage ASMR experiences to promote food and beverage brands or create innovative marketing strategies for newer digital platforms like OnlyFans.