Buying beer from the Ex Novo Brewing Company means that you get to enjoy a drink and do some good in the world. Despite Portland being saturated with breweries and having no background in brewing beer, Joel Gregory went up against all odds in a new venture after being laid off from his job in engineering. To make this not-for-profit brewery a reality, Ian Greene was hired as head brewer, lending his expertise to the Ex Novo Brewing Company.
100% of the net profits go towards initiatives like Impact NW, the International Justice Mission, MercyCorps and Friends of the Children. The registered non-profit public benefit corporation currently has eight beers available on tap, meaning that there's something to quench everyone's thirst for good.
Not-For-Profit Breweries
The Ex Novo Brewing Company Donates Its Net Profits to Better the World
Trend Themes
1. Not-for-profit Breweries - Disruptive Innovation Opportunity: Explore the potential of establishing not-for-profit breweries to combine business operations with social impact.
2. Community-driven Business Models - Disruptive Innovation Opportunity: Develop community-driven business models that prioritize social and environmental initiatives.
3. Beer for Good - Disruptive Innovation Opportunity: Create beer brands that donate 100% of net profits to charitable organizations and social causes.
Industry Implications
1. Craft Beer Industry - Disruptive Innovation Opportunity: Incorporate social responsibility initiatives into the craft beer industry to attract socially conscious consumers.
2. Non-profit Sector - Disruptive Innovation Opportunity: Explore collaborations and partnerships between non-profit organizations and breweries to create sustainable social impact.
3. Social Entrepreneurship - Disruptive Innovation Opportunity: Foster social entrepreneurship by combining business ventures with philanthropic efforts in sectors like brewing.