While wearing glasses may have once been something many people begrudged, this 'Evolution of Eyeglasses' infographic proves that's no longer the case. As the infographic suggests, many people wear eyeglasses and sunglasses as a fashion statement.
The Evolution of Eyeglasses infographic doesn't miss a beat as it traces eyewear as far back as 54 A.D right up until present day. With the wonderfully saturated colors and adorable mini graphics used throughout this inforgraphic, it's hard not to want to go on a hunt for some cool new eyewear.
Implications - Consumers have a love of knowing about the history and past stories of their consumer purchases. There is little to no mystique about the abundance of products made in China; however, companies that can incorporate interesting, little-known stories into their product descriptions will differentiate themselves from competitors and appeal to consumers' curiosity.
Bifocal-Chronicling Charts
The 'Evolution of Eyeglasses' Infographic Colorfully Charts Lenses
Trend Themes
1. Eyewear as Fashion Statement - Disruptive innovation opportunity: Eyewear companies can create unique and fashionable designs to cater to the growing demand for eyewear as a fashion statement.
2. Infographics for Product Stories - Disruptive innovation opportunity: Businesses can use infographics to visually showcase the history and stories behind their products, sparking consumer interest and differentiation.
3. Curiosity-driven Consumer Purchases - Disruptive innovation opportunity: Companies can tap into consumer curiosity by incorporating interesting, little-known stories into their product descriptions, enhancing the appeal of their offerings.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Eyewear companies can explore creative designs, materials, and functionalities to stay ahead in the competitive market.
2. Design and Marketing - Disruptive innovation opportunity: Design and marketing agencies can specialize in creating visually appealing infographics that showcase the history and stories of products for various industries.
3. Consumer Goods - Disruptive innovation opportunity: Consumer goods companies can differentiate themselves by incorporating interesting and little-known stories into their product descriptions, captivating curious consumers.