This obscure E-Trade commercial manages to get its point across in just a few words. As the company states, the video is about a customer who's "retired to the retirement he wanted, which entirely revolves around retiring retired tires."
The man explains this throughout the short ad, filling the 15 seconds with tongue-twisting combinations of the words "retired," retirement," "tired," tiring," "tires" and more. In reference to his strange career, the E-Trade commercial shows him in front of a wall of car tires -- which are gloriously mounted above a mantel. With this unique ad, the financial services company explains in an fast and engaging manner that it can help get virtually anyone the retirement they desire.
Tongue-Twisting Financial Ads
This E-Trade Commercial Focuses on Man Who's Retired from Tires
Trend Themes
1. Short-form Messaging - Opportunity for companies to creatively condense messaging to grab customer attention.
2. Humor in Advertising - Companies taking risks by using humor to convey brand messaging.
3. Unique Characters in Advertising - Opportunity for companies to create and use unique and memorable characters to promote brand awareness.
Industry Implications
1. Financial Services - Financial services companies can take risks and find new and creative ways to engage customers through advertising.
2. Automotive - Automotive companies can explore unconventional ways to promote their products and services.
3. Marketing and Advertising - Marketing and advertising agencies can utilize unique and humorous advertising techniques to engage and retain clients.