SUPRA unveils its latest ESTATE pack of militaristic footwear designs that correlates to the Fall/Winter 2019 season. The capsule introduces two silhouettes in total and the color palette is spotlighted by green and black to deliver a utilitarian design language.
The silhouettes include the Factor Ensure and the Stanhope, joining the Pecos that made its debut back in August this year. The Stanhope is a modern model of the jungle boot with paneling accents and construction of full-grain leather material blended with ripstop nylon for waterproof elements. The Endure is also water-repellent held together with a single-pull lacing system. The Pecos rounds out the completed pack with the construction of full-grain leather for rugged looks, mesh for breathability, and nubuck.
Militaristic Rugged Footwear
SUPRA Unveils Its ESTATE Pack Designed for the FW19 Season
Trend Themes
1. Militaristic Footwear Designs - Opportunity for disruptive innovation: Designing rugged and waterproof footwear with utilitarian design language for outdoor enthusiasts and adventure seekers.
2. Water-repellent Technology - Opportunity for disruptive innovation: Developing advanced water-repellent materials and technologies for use in footwear, expanding its application to other industries.
3. Single-pull Lacing System - Opportunity for disruptive innovation: Creating efficient and user-friendly lacing systems for various types of footwear, offering convenience and improved functionality.
Industry Implications
1. Outdoor Gear Industry - Opportunity for disruptive innovation: Integrating advanced materials and design elements into outdoor gear, providing enhanced performance and durability.
2. Fashion Industry - Opportunity for disruptive innovation: Incorporating militaristic design aesthetics in fashion, creating a new trend and offering unique style options for consumers.
3. Sports and Athleisure Industry - Opportunity for disruptive innovation: Introducing rugged and versatile footwear designs for sports and athleisure activities, combining style with functionality.