It’s the norm for most essential oil blends to be named after main ingredients like lavender, peppermint or ylang ylang, or even intended uses such as headache relief, but one of the newest collections of essential oil blends from doTERRA adopts a completely different naming system.
The doTERRA Emotional Aromatherapy System is made up of products like Forgive, Motivate, Cheer and Console, aimed at providing support in the way that it is named. In the case of Passion, the essential oil blend is powered by cinnamon bark, sandalwood and jasmine, plus other essential oils of herbs and spices, which is said to: "help you rekindle excitement in your life."
While essential oils are have been long used to provide different kinds of support to the mind and body, these ones put a specific focus on mental well-being.
Expressive Oil Kits
These Essential Oil Blends from doTERRA Support Emotional Well-Being
Trend Themes
1. Named Essential Oil Blends - Naming essential oil blends after their intended emotional effects and benefits rather than just their ingredients is a growing trend in the wellness industry.
2. Emotional Aromatherapy - The doTERRA Emotional Aromatherapy System is a trend that focuses on using essential oil blends to support emotional well-being and mental health.
3. Spice & Herb Essential Oils - The use of essential oils made from spices and herbs, such as cinnamon bark and sandalwood, is a trend in the essential oil industry, as these oils are believed to have a variety of health benefits.
Industry Implications
1. Wellness Industry - The trend towards named essential oil blends and emotional aromatherapy provides innovation opportunities for companies in the wellness industry to create unique, targeted products for mental health and emotional well-being.
2. Essential Oil Industry - The trend towards using spice and herb essential oils provides innovation opportunities for companies in the essential oil industry to create unique blends and products with specific health benefits.
3. Mental Health Industry - The trend towards emotional aromatherapy and the use of essential oils for mental health support provides innovation opportunities for companies in the mental health industry to explore the potential benefits of essential oils and aromatherapy as a complementary therapy.