The branding of Espolon Tequila makes it look like a high-end variety you'd find on the top shelf in the liquor store, but in actuality it's priced more affordably to make it accessible for people looking for a great option as a reasonable price.
Coming in both blanco and reposada options (that's white or gold for the novice drinker), Espolon Tequila has won a plethora of awards around the world, meaning it's definitely worth a try even if tequila is not your poison of choice because it just might turn you on to the stuff.
Regarding packaging, Espolon Tequila is kept quite simple with a classic rounded bottle design, while the label itself is covered with illustrations straight out of a Day of the Dead celebration.
Dearly Departed Tequila Branding
Espolon Tequila Highlights a Day of the Dead Branding Aesthetic
Trend Themes
1. Affordable Luxury Branding - There is an opportunity for businesses to create branding that appears high-end, but is actually priced affordably to appeal to a wider audience.
2. Cultural Celebration Branding - Businesses can create branding that celebrates cultural events and traditions, like Day of the Dead, to appeal to consumers seeking unique and meaningful product experiences.
3. Award-winning Products - Companies should strive to create products of exceptional quality and win awards to establish credibility and encourage customers to try them out.
Industry Implications
1. Alcohol - Alcohol brands can differentiate themselves by incorporating unique cultural elements into their branding, like Day of the Dead-themed artwork, to stand out in a crowded market.
2. Packaging and Labels - There is an opportunity for businesses to specialize in creating eye-catching product packaging and labels with unique, culturally-inspired designs for brands seeking to set themselves apart.
3. Food and Beverage - Businesses in the food and beverage industry should focus on creating award-winning products of exceptional quality to establish credibility and encourage customers to try them out.