Era Zero Waste is a Berlin-based e-commerce system that was created to help people consume what they need without all of the disposable packaging. Taking inspiration from the old milkman model, Era Zero Waste is now introducing itself to the world on Kickstarter with six high-end sustainable personal care and cleaning products that can be refilled at customers' homes. With either a bike refill station or a carbon-neutral mail solution, consumers can receive all of the products they need without the waste that ordinarily happens in the process.
With its cruelty-free, toxin-free and organic formulas, Era Zero Waste sees a better way to get items like shampoo, conditioner, hand soap, body wash, dish soap and more in the hands of consumers.
Circular Personal Care Systems
Era Zero Waste Applies the Milkman Model to Personal Care Products
Trend Themes
1. Zero Waste Personal Care - Era Zero Waste is disrupting the personal care industry by offering sustainable, refillable products that reduce packaging waste.
2. Direct-to-consumer Refill Models - Era Zero Waste's milkman-style refill model presents an opportunity for other personal care companies to explore alternative, eco-friendly delivery methods.
3. Sustainable Cleaning Products - Era Zero Waste's expansion into sustainable cleaning products taps into a growing trend of eco-conscious cleaning products.
Industry Implications
1. Personal Care - Personal care companies can innovate by exploring direct-to-consumer refill models and developing more eco-friendly products.
2. E-commerce - E-commerce companies can benefit from incorporating zero waste practices into their business models to tap into the growing trend of eco-conscious consumers.
3. Cleaning Products - The cleaning product industry has an opportunity to adapt to eco-conscious consumers by developing more sustainable and refillable products.