adidas Consortium introduces a new iteration of the EQT Cushion '91 that is noted for its cushioning system. It originally launched back in the 90s and this time around, it features a color palette of EQT Green, Cloud White, Core Black. There is a city map embroidered throughout most of the upper.
This is added to celebrate the Bostom Marathon that is set to kick off on October 11th. At the upper, suede materials in Core Black wrap around the base foundation of the shoe followed by EQT Green threading to showcase the city map design all over. More green details continue at the branded tongue section and the Cushion-stamped dubrae at the bottom of the sneaker.
City Map-Embroidered Sneakers
adidas Consortium Launches a New EQT Cushion '91 Sneaker
Trend Themes
1. City Map-embroidered Sneakers - Opportunity for sneaker companies to offer personalized and unique designs to consumers.
2. Reviving Retro Sneaker Styles - Opportunity for sneaker companies to tap into nostalgia and reintroduce classic designs with modern technology.
3. Sports Event-inspired Sneaker Collections - Opportunity for brands to create limited edition, event-inspired sneakers that create buzz and generate sales.
Industry Implications
1. Sportswear - Sportswear companies can create event-specific merchandise collections to generate sales and promote events.
2. Fashion - Fashion companies can incorporate city-specific designs into their product lines to appeal to consumers' sense of identity and pride.
3. Retail - Retailers can use personalized and unique designs to attract customers to their stores and differentiate themselves in a crowded market.