Active nutrition expert Performix recently announced the launch of SST Energy Seltzer, a range of non-alcoholic beverages made with real ingredients to fuel active individuals. Free from sugar and calories, the energy seltzers are set to be available in refreshing varieties like naturally flavored Lemon-Lime, Blueberry Acai, and Mango.
In a single serving, Performix SST Energy Seltzer provides 300mg of caffeine, plus the benefits of an Energy + Metabolic Fuel Blend and a Mind Fuel Blend. Together, these functional additions help to support the metabolism and focus. Some of the key components of the energizing canned beverages are guarana seed extract, black pepper extract and Lion's Mane L-theanine, as well as 500 mg of taurine and 200 mg of L-Carnitine.
Non-Alcoholic Energy Seltzers
Performix SST Energy Seltzer Refuels with Zero Sugar & Zero Calories
Trend Themes
1. Non-alcoholic Energy Seltzers - The trend of non-alcoholic energy seltzers made with real ingredients presents an opportunity for beverage companies to cater to active individuals looking for energy-boosting drinks without compromising on health.
2. Functional Blends - The trend of incorporating functional blends in energy drinks presents an opportunity for supplement and wellness companies to offer an array of non-alcoholic beverages that cater to specific consumer needs for energy, metabolic fuel, and focus.
3. Sugar and Calorie-free Beverages - The trend of offering sugar and calorie-free beverages presents an opportunity for beverage companies to appeal to health-conscious consumers who are looking for refreshing alternatives to carbonated or sugary drinks without compromising on taste or functionality.
Industry Implications
1. Beverage Industry - The launch of non-alcoholic energy seltzers presents a disruptive innovation opportunity for beverage companies to cater to the growing demand for energizing and functional drinks made with real ingredients.
2. Supplement Industry - The incorporation of functional blends in energy drinks presents a disruptive innovation opportunity for supplement and wellness companies to promote health and wellness through their non-alcoholic beverage offerings.
3. Fitness Industry - The trend of non-alcoholic energy seltzers made with real ingredients presents a disruptive innovation opportunity for fitness companies to add healthy and energizing drinks to their offerings, catering to active individuals looking for a boost before or after a workout.