Abacus Pills makes an alternative to sugary energy drinks that it touted as an energy supplement and sold in a handy on-the-go flask. This packaging system was created by the same designers who created packaging for Soylent's meal replacement product range, and also conveys a sleek, contemporary aesthetic. In particular, the pill packaging was designed to be pocket-friendly and photogenic. To promote global appeal, the packaging includes Chinese on the bottle.
The pills are meant to be used to increase one's energy and focus, as they are rich with Vitamin B12, caffeine, as well as ginkgo biloba leaf and L-theanine.
In comparison to a canned energy drink, an individual Abacus Pill provides more caffeine and costs mere cents in comparison.
Vitamin-Packed Energy Pills
Abacus Pills is an Expensive, Portable Alternative to Energy Drinks
Trend Themes
1. Portable Energy Supplements - There is an opportunity to disrupt the energy drink market by offering portable and convenient alternatives that are easy to carry around and use on-the-go.
2. Pocket-friendly Packaging - The trend of pocket-friendly packaging provides an opportunity to create unique and photogenic designs to attract consumers, while being functional and easy to carry around.
3. Natural Energy Boosters - There is an opportunity to offer energy supplements made from natural ingredients, such as ginkgo biloba and L-theanine, as consumers look for healthier alternatives to traditional energy drinks.
Industry Implications
1. Health Supplements - The health supplement industry can expand its product line by offering natural energy boosters, as consumers seek healthier alternatives to traditional energy drinks.
2. Packaging Design - The packaging design industry can innovate and create unique, pocket-friendly designs for portable energy supplements, attracting consumers looking for sleek and photogenic products.
3. Caffeine Products - The caffeine product industry can diversify and create new offerings, such as portable energy supplements, that provide more caffeine than traditional drinks and are cost-effective for consumers.