Slated for release in the summer of 2017, 'Emojimovie: Express Yourself' is exactly what its title implies: a movie about emojis. Based on early press images for the film, Emojimovie: Express Yourself will follow the exploits of a group of anthropomorphic emojis like the smiley face, the high five and even the smiling poop.
According to The Hollywood Reporter, the movie will take place in the world of Textopolis, a fictional digital landscape inside of people's phones and computers. The main character, Gene (played by comedian TJ Miller,) is a misfit emoji who can make more than one expression. In a quest to fit in, Gene meets other emojis played by big names like Ilana Glazer of 'Broad City' and James Corden of 'The Late Late Show.'
Anthropomorphic Emoji Movies
'Emojimovie: Express Yourself' is About the Text Characters
Trend Themes
1. Anthropomorphic Emoji Entertainment - The rise of anthropomorphic emojis in entertainment creates opportunities for companies to develop immersive experiences for consumers using interactive technology.
2. Digitization of Pop Culture - The adaptation of emojis into a mainstream movie underscores the trend towards digitization of pop culture and provides opportunities for businesses to capitalize on the growing influence of online media.
3. Personalization of Digital Identity - The use of emojis as a storytelling device in movies highlights the importance of personalizing digital identity and the trend towards creating immersive experiences that resonate with consumers.
Industry Implications
1. Entertainment Industry - The release of Emojimovie: Express Yourself highlights the opportunities for companies in the entertainment industry to leverage popular online media to create new engaging content.
2. Technology Industry - The introduction of anthropomorphic emojis into the mainstream media reflects the trend towards digitization and open avenues for companies to develop and innovate new technologies around enhanced user experience.
3. Marketing and Advertising Industry - Anthropomorphic emojis are a popular tool in the marketing and advertising industry, but the rise of their use in the entertainment industry offers an opportunity to create an immersive cross-platform storytelling approach.