Virtual Resort Assistants

'Emma' is an "Epic Mountain Assistant" for Ski and Snowboard Resorts

For the 2018 and 2019 winter ski season, Emma is set to be launched as an "Epic Mountain Assistant" that can serve as one's guide on ski and snowboard vacations at nine resorts.

Emma is a smart assistant that offers a wealth of information and help from arrivals to departures. The assistant is truly one's guide to the mountain, as Emma provides up-to-date data on snow conditions, wait times, as well as activity and dining recommendations.

With Emma, winter sports enthusiasts are able to ask simple, natural questions like "What’s the weather at Whistler Blackcomb?" and get fast responses. The Emma app is set to be available in select locations across North America, including: Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in Tahoe and Whistler Blackcomb in British Columbia, Canada.
Trend Themes
1. Smart Resort Assistants - Opportunity for resorts to develop smart assistants that provide personalized recommendations and real-time information to enhance the guest experience.
2. Voice-activated Customer Service - Potential for businesses to integrate voice assistants like Emma to enhance customer service by providing instant responses and recommendations.
3. Location-based Recommendations - Possibility for location-based apps to offer tailored recommendations and information based on the user's geographical position.
Industry Implications
1. Hospitality - Hospitality industry can utilize smart assistants like Emma to offer personalized recommendations and information to guests, enhancing their stay.
2. Travel and Tourism - Opportunity for travel and tourism companies to integrate smart assistants for providing real-time information and personalized recommendations to enhance the travel experience.
3. Technology - Technology companies can develop location-based apps with similar features to Emma that offer personalized recommendations and information based on the user's location.

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