Located on London's Bond Street, the stunning new Johnstons of Elgin flagship boutique boasts prismatic, gradient merchandising that is delightful to the eye. The brand, which previously counted on passionate fans traveling far and wide to visit its Scotland factories as a means of viewing the full collection, tapped Checkland Kindleysides to create the new home base in London.
The new Johnstons of Elgin flagship on Bond Street will serve as a space to showcase the full collection and is designed to give off a homey feel that helps puts shoppers at ease. The store is characterized by elegant features such as its tiled mosaic floor, brand artifacts and an area to discover the brand's traditional machine processes of dying, blending and spinning.
Gradient Apparel Merchandising
The Elgin Flagship Store is Organized by Color and Texture
Trend Themes
1. Gradient Apparel Merchandising - Creating gradient displays can be a disruptive innovation opportunity for apparel brands to enhance the shopping experience and draw attention to their products.
2. Homey Retail Spaces - Developing homey retail spaces can be a disruptive innovation opportunity for brands to create a welcoming and comfortable environment for shoppers.
3. Brand Transparency - Emphasizing brand processes and artifacts for shoppers can be a disruptive innovation opportunity for brands to build transparency and strengthen their customer loyalty.
Industry Implications
1. Apparel and Fashion - Fashion retailers can implement gradient merchandising and homely retail spaces to create differentiated experiences for their customers.
2. Retail Design and Marketing - Retail design agencies can partner with brands to develop gradient and homey retail spaces that accommodate customers' changing expectations and preferences.
3. Textile Industry - The textile industry can showcase their traditional processes and artifacts to consumers to build transparency and trust in their brand.