With 140 stores across the country, eMart is known as the largest retailer in South Korea—the company is now continuing to expand by introducing its Electro Mart department as standalone shopping locations.
This specialized electronics retailer is designed to be an experiential store where consumers are provided with every opportunity to test products before they buy. The highly interactive envrionment includes a drone experience zone and a racing car circuit for playing with remote-controlled cars.
By creating standalone Electro Mart locations, eMart hopes to address some of the concerns consumers have when buying electronics. Beyond being a hub for the latest gadgets, eMart is also testing other categories like fashion, beauty sporting goods and alcohol at Electro Mart.
Breakaway Electronic Stores
eMart's In-Store 'Electro Mart' Now Exists as a Standalone Location
Trend Themes
1. Standalone Shopping Locations - Opportunity to create standalone locations that focus on providing experiential shopping experiences, like eMart's Electro Mart.
2. Experiential Retail - The rise of interactive environments where consumers can test products before purchasing, such as eMart's Electro Mart.
3. Expansion Into New Categories - Exploring opportunities to expand into additional product categories beyond electronics, as demonstrated by eMart's testing of fashion, beauty, sporting goods, and alcohol at Electro Mart.
Industry Implications
1. Retail - Retailers can consider creating standalone experiential stores like eMart's Electro Mart to enhance the shopping experience and attract customers.
2. Electronics - Electronics retailers can capitalize on the trend of experiential retail by providing interactive environments that allow customers to test products.
3. Fashion, Beauty, Sporting Goods, and Alcohol - Industries like fashion, beauty, sporting goods, and alcohol can explore partnerships or standalone locations within experiential stores to reach a wider consumer base and drive sales.