Amidst the grand and elegant facades that line the streets of Valencia, Spain, a passerby will certainly notice the El Picaporte location. Bursting forth from the regularity and the rationality behind the fenestration and crisp textural detailing is a sculpture of gushing water, seemingly escaping through the window of this home improvement store.
A boutique for kitchen and bathroom fixtures, El Picaporte sells a luxurious selection of contemporary plumbing accessories like faucets, which are the source of running water, of course. This notion of flowing liquid led to this imaginative feature by Hernandez Architects that actually bursts through a deliberately cut hole in the glass. This storefront is a great example of how a relatively humdrum product can be represented by a punchy image, bringing extra excitement and intrigue to the brand and its identity.
Surging Retail Displays
The El Picaporte Storefront Makes a Splash in Valencia
Trend Themes
1. Interactive Storefronts - The El Picaporte Storefront demonstrates the potential for interactive elements in retail displays, creating a memorable and engaging customer experience.
2. Bringing Products to Life - The gushing water sculpture in the El Picaporte Storefront showcases the opportunity to transform mundane products into eye-catching and captivating installations.
3. Enhancing Brand Identity - The use of a striking visual feature in the El Picaporte Storefront highlights the value of unique brand representation in attracting attention and fostering customer interest.
Industry Implications
1. Home Improvement Retail - The El Picaporte Storefront presents an opportunity for home improvement retailers to incorporate visually stunning displays that create a lasting impression on customers.
2. Plumbing Fixtures - The artistic display in the El Picaporte Storefront suggests innovative possibilities for plumbing fixture manufacturers to showcase their products in more captivating ways.
3. Architectural Design - The design concept implemented in the El Picaporte Storefront opens up opportunities for architects and designers to think creatively about incorporating dynamic elements into building facades.