Billboardom is a great site for checking out the latest outdoor marketing efforts, highlighting the world's most creative, interesting, bizarre, outrageous or even offensive billboards. Contributions are international and frequent, so those interested in marketing, or simply intrigued by the peculiarities of advertising, could have a great time browsing through the galleries.
Featured here is an ad in Vancouver where a man appears to be lifting a light post, marketing the BC Highland Games. The second is an ad for Barf Laundry Detergent in Russia... what a horrifying name... is this for the morning after an overzealous drinking binge? The third billboard is a campaign to get people to stop lying to their children about the existence of Santa Claus. It says, "Santa gives more to rich kids than poor kids." The last is a defamatory mockery of Britney Spears for which she "is threatening legal action against a Florida radio station that used a bald-headed photo of the pop star on billboards that appear to call her sanity into question."
Billboardom
Site Dedicated to Edgy Billboards
Trend Themes
1. Outdoor Marketing Innovation - Outdoor marketing continues to evolve with creative, edgy, and often controversial billboards that capture people's attention and deliver a message.
2. Controversial Advertising - Brands are taking risks with their advertising campaigns by using controversial topics and images to generate buzz and get noticed.
3. Authenticity in Marketing - Consumers are increasingly looking for authentic brands that are not afraid to take a stand and express their values through their advertising and marketing efforts.
Industry Implications
1. Advertising - The advertising industry continues to push boundaries with outdoor marketing campaigns that capture people's attention and engage them in new ways.
2. Consumer Goods - Consumer goods companies, such as Barf Laundry Detergent, are taking a risk with controversial advertising to differentiate themselves from competitors and appeal to consumers' emotions.
3. Entertainment - The entertainment industry, represented by Britney Spears' legal action against the defamatory billboard, highlights the need for brands to be aware of potentially damaging advertising and its impact on public perception.