The SuperValu eco-friendly products have been announced hot on the heels of the brands compostable shopping bags and aims to deliver consumers with an alternative to conventional options presently on the market. The range of products includes reusable bamboo towels, reusable organic cotton Terry cleansing pads and Bee's Wrap reusable food storage. The Ecover range within the lineup will offer dishwasher tablets, dish soap and multi-surface spray.
Managing Director of SuperValue Martin Kelleher spoke on the new eco-friendly products saying, "We are committed to providing our customers with more sustainable choices. We recognise that this is important to our customers and for the environment. We will continue working to reduce and eliminate plastic where possible giving our customers more and more sustainable choices."
The product range includes a 65 products in total and will be trialled at 12 store locations across Ireland.
Eco-Focused Retailer Products
The SuperValu Eco-Friendly Products are Being Trialled at 12 Stores
Trend Themes
1. Eco-friendly Products - There is a growing trend in promoting eco-friendly products that will help reduce the plastic waste in our environment.
2. Reusable Products - There is an increasing trend in using reusable products like bamboo towels and organic cotton Terry cleansing pads that reduce the need for disposables.
3. Alternative to Conventional Products - The trend of providing alternatives to conventional options like Bee's Wrap reusable food storage can disrupt the plastic industry by offering more sustainable choices.
Industry Implications
1. Retail - The retail industry can adopt the trend of eco-friendly products by offering sustainable choices to consumers like reusable and compostable products.
2. Packaging - The packaging industry can incorporate the trend of eco-friendly products by producing compostable and biodegradable materials that reduce plastic waste in the environment.
3. Cleaning and Hygiene - The cleaning and hygiene industry can adopt the trend of eco-friendly products by offering more sustainable choices like Ecover dishwasher tablets and dish soap that are better for the environment.