With the continued practice of Earth Hour, various nations around the world are looking for interesting ways to raise awareness about its importance. Enter Tel Aviv's Earth Hour 2011 Web Cycle: the world’s first website that works by pedaling a bike in real time. While riders pedal, the site stays on the air, but in a moment of pause, the site goes dark. The activity was broadcasted on Earth Hour’s website and on Ynet, Israel’s leading website.
According to IBelieveInAdv, the results of this project were phenomenal! "Earth Hour became the most viewed website in Israel that day! Every 3 minutes a new environmental tip was added on to Earth Hour’s website."
An effective campaign to say the least, it was also creative, entertaining and educational!
Image Sources: Ad Gabber | DennisMaPlanningDept
Bicycle-Powered Websites
The Earth Hour 2011 Web Cycle Uses Human Energy to Power Its Website
Trend Themes
1. Human-powered Websites - Development of websites that operate on human energy can reduce environmental impact and raise awareness about sustainability.
2. Interactive Eco-friendly Advertising - Eco-friendly advertising campaigns can be innovative, educational, and entertaining.
3. Virtual Physical Fitness - New opportunities are emerging to bring fitness and physical activity into the virtual world through creative technologies.
Industry Implications
1. Green Energy - Green energy industries can explore human-powered technologies to generate electricity and digital solutions.
2. Advertising - Advertising industry can introduce interactive and sustainable campaigns.
3. Fitness and Health - Fitness and health industries can explore new technologies to bring physical activities and gaming experiences together.