For the purposes of sharing the energizing, adrenaline-inducing power of its E-Jolt Porsche set up an experience to really wake people up in the morning.
Many people arrived in a coffee shop looking for a strong cup of coffee to prepare them for the day ahead, but they were sold on an unusual menu item that required a waiver to be signed for it to be experienced to the fullest. Once outside, people were invited to hop into Porsche's E-Jolt and embark on an exhilarating ride.
The liveliness of the E-Jolt is notable because of its hybrid engine. As Marshall Ross from Cramer-Krasselt, the agency behind the stunt describes: "Hybrid engines are considered 'good' technology thanks to their ecological benefits, but they’re not known for much else. No one thinks hybrids are fun or exhilarating." With its deceptive coffee stunt, Porsche managed to challenge both of these notions, and also create an unforgettable experience for many.
Energizing Car Rides
Porsche Tricked Coffee Drinkers Intro Trying the E-Jolt Instead of Java
Trend Themes
1. Hybrid Engine Reimagining - Disruptive innovation opportunity: Explore ways to make hybrid engines more exciting and exhilarating, challenging the notion that they are only known for their ecological benefits.
2. Experiential Marketing - Disruptive innovation opportunity: Create unique and memorable experiences that surprise and engage consumers, ultimately challenging their preconceived notions.
3. Energizing Consumer Engagement - Disruptive innovation opportunity: Find innovative ways to energize and captivate consumers, creating an emotional connection that goes beyond traditional marketing tactics.
Industry Implications
1. Automotive Industry - Disruptive innovation opportunity: Develop new approaches to showcasing and marketing hybrid vehicles, emphasizing the exciting and exhilarating aspects of their performance.
2. Hospitality Industry - Disruptive innovation opportunity: Incorporate experiential marketing tactics in the hospitality industry to surprise and delight guests, enhancing their overall experience.
3. Beverage Industry - Disruptive innovation opportunity: Create energizing beverage experiences that go beyond traditional products, enticing and engaging consumers in new and unexpected ways.