To promote its new Duracell Powermat 24-Hour Power System, a wireless charger that keeps your mobile powered up while you're out and about, Duracell has enlisted the help of rap star Jay-Z to appear in its latest ad campaign.
The campaign includes this commercial, which focuses on Duracell's 'always powered' concept, showing a guy going about his day-to-day business without losing power on his cellphone. A battery icon floats around him, indicating that his phone is either fully or mostly charged, while others in the commercial have dangerously low battery levels. Jay-Z appears at the end of the spot, grabbing his own Duracell Powermat 24-Hour Power System charger from the main character and saying, "Never be powerless."
While the Duracell Powermat 24-Hour Power System is currently only available in New York and online, the brand plans to roll it out nationally by the fall.
Rapper-Endorsed Chargers
Jay-Z Appears in Duracell Powermat 24-Hour Power System Commercial
Trend Themes
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Wireless Charging — The trend of wireless charging technology is gaining traction, providing opportunities for disruptive innovations in the power industry.
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Celebrity Endorsements — The use of celebrity endorsements in advertising campaigns presents opportunities for disruptive innovation in marketing and branding strategies.
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Always Powered — The concept of constant power supply for mobile devices is becoming increasingly important, creating opportunities for disruptive innovations in battery technology.
Industry Implications
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Technology — The technology industry can explore disruptive innovation in wireless charging devices and solutions.
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Advertising — The advertising industry can leverage celebrity endorsements to create disruptive and impactful marketing campaigns.
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Energy — The energy industry can explore disruptive innovation in battery technology to provide efficient and long-lasting power solutions for mobile devices.