The 'Kitchen Sink Dunkers' are a new product from Trader Joe's that boast a butter cookie base and embrace a "more is more" approach to ingredients. The sweet and crunchy cookies boast an elongated form that's ideal for dipping, plus an assemblage of ingredients like chocolate pieces, raisins, nuts, oats and seeds. As such, Trader Joe's notes that "No two are exactly alike."
At the same time there are plenty of picture-perfect "Instagram-worthy" new food and beverage products being launched single every day, there are also brands that are diverging from convention and to some extent are even eschewing looks. Across the food and beverage industries, brands are embracing the use of "ugly" ingredients, irregularly shaped products and are playing up the unconventional charms of snack items for branding and marketing purposes.
Mishmashed Dipping Cookies
Trader Joe's 'Kitchen Sink Dunkers' Promise "More of Everything"
Trend Themes
1. Embracing 'ugly' Ingredients - Disruptive innovation opportunity: Brands can capitalize on the trend of using imperfect or unconventional ingredients to create unique and sustainable food products.
2. Irregularly Shaped Products - Disruptive innovation opportunity: Companies can create unique snack items with irregular shapes to stand out in the market and appeal to consumers looking for unconventional options.
3. Unconventional Snack Marketing - Disruptive innovation opportunity: Brands can leverage the unconventional charms of their snack items to create engaging and memorable marketing campaigns.
Industry Implications
1. Food and Beverage Industry - Disruptive innovation opportunity: Companies in the food and beverage industry can differentiate themselves by embracing the use of 'ugly' ingredients and unconventional snack items.
2. Confectionery Industry - Disruptive innovation opportunity: Confectionery brands can stand out by creating irregularly shaped cookies and snacks that offer a unique eating experience.
3. Marketing and Advertising Industry - Disruptive innovation opportunity: Marketing and advertising agencies can provide innovative strategies to brands looking to market their unconventional snack items and highlight their unconventional charms.