The Cocktail Service and Maker's Mark came together to create a cocktail competition called The Drinkstagram Awards that supports the rise of cocktail culture on Instagram. Over the past year in particular, there has been a rise in cocktail culture and the bartending scene on the platform and this competition gives bartenders on Instagram the chance to be awarded for their creatively crafted recipes.
The Drinkstagram Awards gives Instagram bartenders the chance to win £1,000 by creating an original cocktail and sharing a photo of it to their Instagram page. The post must share the name of their creation, the inspiration behind it and the ingredients included, plus the appropriate tags and hashtags for consideration. Cocktails will be judged on four factors: aesthetics, recipe, inspiration and likes.
Social Media Cocktail Competitions
The Cocktail Service Created The Drinkstagram Awards
Trend Themes
1. Rise of Cocktail Culture on Instagram - Opportunity for businesses to create and market products/services that specifically cater to this growing trend on Instagram.
2. Bartending Scene on Social Media - Potential for businesses to develop innovative tools and platforms that support and enhance the bartending community on social media.
3. Cocktail Competitions on Instagram - Opportunity for businesses to organize and sponsor competitions on Instagram to attract and engage bartenders and cocktail enthusiasts.
Industry Implications
1. Social Media Marketing - Companies can capitalize on the growing cocktail culture on Instagram by offering social media marketing services tailored to the needs of bartenders and cocktail brands.
2. Beverage Manufacturing - Beverage companies can take advantage of the rising interest in cocktails by creating new products specifically designed for Instagram-worthy presentations and recipes.
3. Event Management - Event management companies can organize cocktail competitions and events to support and promote the bartending community on social media.