Wexism is a Tumblr blog run by a quirky, opinionated and creative woman. Recently, she decided to approach the issue of sober party-goers (those who do not indulge in the "let’s get wasted" lifestyle) with a series of photos that feature her holding a sign emblazoned with various responses she receives when talking about sobriety.
A witty way of presenting the perspective of non-drinking party-goers, the photo series could be interesting for marketing campaigns for those who do not necessarily go out drinking every night, but still have a good time. The selfie idea of taking photos with signs associated with different special expressions also adds to the reliability of this issue.
Her facial expressions behind each board adds to the entertainment value of her rant, and her statements are fun, and unique to read. So, next time you belittle your straight-edge party friend, maybe these signs will change your mind.
Comical Sobriety Selfies
Tumblr Blogger Wexism Captures Her Favorite Responses to Being Sober
Trend Themes
1. Non-drinking Party Culture - Opportunity for marketing campaigns targeting non-drinking party-goers who still want to have a good time.
2. Creative Self-expression - Opportunity for developing innovative ways for individuals to express their perspectives through photography and captions.
3. Witty Social Commentary - Opportunity to capitalize on humor and unique perspectives in branding and content creation.
Industry Implications
1. Digital Marketing - Opportunity for digital marketers to explore new strategies in targeting non-drinking party-goers.
2. Social Media - Opportunity for social media platforms to incorporate features that allow users to express their unique perspectives through creative content.
3. Branding and Advertising - Opportunity for companies to incorporate humor and wit in their branding and advertising strategies to appeal to a wider audience.