Go above and beyond your competitors this year. Trend Hunter's Beverage Trend Report will guide your way, uncovering the most innovative ideas and relevant trends in today's beverage industry.
Vitamin-enhanced water: another year of high demand? Pill-form alcohol: will it stick? These are just a couple of the ideas revealed in our unrivaled research, which includes trends like Involvement Over Substance, Vain Design and Niche Nightclubs. Our report will familiarize you with some of the fresh, unique innovations currently spilling over in the world of drinking.
Understanding the changes occurring in the beverage industry is imperative for anyone working within it. Use our Beverage Trend Report to spark innovation this year.
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Beverage Trend Report
Our Research is Brimming with Insight on Trends You Need to Know
Trend Themes
1. Involvement Over Substance - Opportunity for disruptive innovation by creating beverage products that focus on the experience and involvement of the consumer rather than just the beverage itself.
2. Vain Design - Opportunity for disruptive innovation by designing aesthetically appealing beverage packaging and branding that attracts customers on a visual level.
3. Niche Nightclubs - Opportunity for disruptive innovation by creating unique and specialized beverage experiences within nightclubs, targeting specific customer segments.
Industry Implications
1. Beverage - Opportunity for disruptive innovation in the beverage industry by introducing new trends and product innovations.
2. Packaging - Opportunity for disruptive innovation in the packaging industry by creating visually striking and innovative designs for beverage packaging.
3. Hospitality - Opportunity for disruptive innovation in the hospitality industry by creating unique and specialized beverage experiences within nightclubs and bars.