When it comes to choosing a liquid drink for breakfast, many consumers are first and foremost concerned about the product's nutritional benefits. Riise Breakfast Drinks creates an all-natural liquid breakfast in a bottle that is designed to share benefits for the mind and body. The fruit, oat and almond milk breakfast drinks are designed to support a healthy start to the day by boosting the body and sharing a "feel-good factor." As such, Riise's packaging is centered around uplifting imagery like blue skies, birds, balloons and kites.
The uplifting, plant-based liquid breakfast is offered in flavors like Nordic Berrii, Blueberrii and Apple Pii, all of which reference the brand's unique spelling of the word "rise."
Liquid meal replacements are now breaking into the health food category, positioned as highly nourishing, time-saving products that are just as easily consumed as they are carried on the go.
Uplifting Breakfast Beverages
Riise's Drink for Breakfast Supports a Healthy Body and Mood
Trend Themes
1. Liquid Breakfast - Opportunity for developing convenient and healthy liquid meal replacements for busy individuals.
2. Plant-based Beverages - Disruptive innovation potential in creating more plant-based alternatives in the beverage industry.
3. Emotional Packaging - Opportunity to design packaging that evokes positive emotions and uplifts consumer mood.
Industry Implications
1. Health Food - Potential for introducing liquid meal replacements into the health food industry.
2. Beverage - Opportunity to expand plant-based beverage options in the market.
3. Packaging - Potential for disruptive innovation in packaging design to create emotional connections with consumers.