Dreamscape Immersive believes that the budding relationship between the cinema and virtual reality could be the biggest thing to happen to the movie industry since sound was introduced in the 1920s, and the brand opened a pop-up in a west L.A mall to promote this new entertainment-focused technology.
The mall-based pop-up invited consumers on a 12-minute journey called "Alien Zoo." Consumers were fully immersed throughout this experience and were able to weave throughout a whimsical world that housed monsters and other strange creatures. Alien Zoo is one of the first stories to be featured using this technology, but soon, the brand hopes that full cinematic VR immersion will be integrated into the lives of consumers.
Immersive Cinematic VR Experiences
Dreamscape Immersive Opened a VR Pop-Up in a West L.A Mall
Trend Themes
1. Cinematic VR Immersion - Opportunity for businesses to develop full cinematic VR experiences for consumers.
2. VR Entertainment - Potential for the movie industry to offer VR entertainment experiences alongside traditional movies.
3. Pop-up VR Installations - Retail spaces can attract and engage customers with immersive pop-up VR experiences.
Industry Implications
1. Movie Industry - Opportunity for the movie industry to integrate VR experiences into theatres and expand beyond traditional movies.
2. Technology Industry - Innovation opportunity for technology companies to develop hardware and software for full cinematic VR experiences.
3. Retail Industry - Opportunity for retail spaces to attract and engage customers with pop-up VR installations that offer unique experiences.