Dragun Beauty is a new makeup brand from YouTuber Nikita Dragun that sets itself apart as a Trans-owned beauty brand for all that's represented by models of all shapes, sizes and genders. The newly launched brand includes products like face powder and a color-correcting concealer, which may be purchased individually or as part of a set that comes in whimsical purple dragon egg packaging.
The DragunEgg TRANSformation Kit contains the DragunFire Skin Perfecting Potion and the DragunHeart TRANSformation Face Powder, which work harmoniously to conceal dark undereye circles, blemishes and discoloration. Dragun Beauty describes these core products as the "essential start-to-finish bookends for unleashing the fantasy in your daily beauty ritual."
For a limited time, a special crystal-covered Iced Out DragunEgg TRANSformation Kit is also being offered by the new beauty brand.
Egg-Encased Cosmetics
Dragun Beauty's DragunEgg TRANSformation Kit Contains Two Products
Trend Themes
1. Inclusive Beauty Brands - The rise of Dragun Beauty as a Trans-owned beauty brand that celebrates diversity presents opportunities for other cosmetic companies to create inclusive products and cater to a wider range of customers.
2. Whimsical Packaging - The popularity of Dragun Beauty's dragon egg packaging suggests a trend towards more visually appealing and aesthetically pleasing packaging in the cosmetics industry, opening doors for innovative and creative packaging designs.
3. Start-to-finish Beauty Rituals - The DragunEgg TRANSformation Kit's emphasis on using the included products together as part of a complete beauty routine highlights a trend of offering comprehensive beauty kits that provide all the essentials for a specific skincare or makeup routine.
Industry Implications
1. Cosmetics - The success of Dragun Beauty indicates an opportunity for cosmetic brands to explore new product offerings and marketing strategies that cater to underrepresented communities.
2. Packaging - The demand for visually appealing packaging, as exemplified by Dragun Beauty's dragon egg packaging, presents opportunities for packaging manufacturers to develop innovative and unique designs that enhance the overall customer experience.
3. Beauty Kits - The popularity of the DragunEgg TRANSformation Kit suggests a growing market for comprehensive beauty kits, encouraging the beauty industry to create more all-in-one products that simplify consumers' skincare and makeup routines.