'Oikos Oh!' is the name of a new double cream yogurt line from Danone North America that features single-serve packaging, indulgent flavors and premium ingredients. The all-new yogurt products are offered in four varieties—Lemon Sweet Cream Delight, Magnificent Mixed Berry Rhubarb, Salt-Dusted Caramel Crème and Honey Drizzled Blueberry—each of which features a generous dulce de leche flavor and fruit on the bottom.
The decadent yogurt products are first set to appear in major grocery store locations around the holiday season in the form of single-serve cups and packs of cour, with nationwide expansions planned for the new year.
The new Oikos Oh! double cream yogurts have the potential to appeal to consumers who are seeking out small-format permissible indulgences, as well as artisanally inspired flavors with a focus on fruit.
Indulgent Double Cream Yogurts
Oikos Oh! is Enriched with Dulce de Leche and Artisanal Flavors
Trend Themes
1. Permissible Indulgences - The double cream yogurts' indulgent flavors and premium ingredients have the potential to cater to consumers seeking permissible indulgences.
2. Artisanal-inspired Flavors - The yogurt line's unique and artisanal flavors can disrupt the conventional yogurt industry and cater to consumers who prioritize innovative culinary experiences.
3. Single-serve Packaging - The yogurt line's single-serve packaging can cater to consumers seeking convenience and portability, creating an opportunity for the expanding on-the-go food industry.
Industry Implications
1. Yogurt Industry - The innovative and unique flavors of the double cream yogurt line have the potential to disrupt the conventional yogurt industry by catering to consumers with changing taste preferences.
2. Food Industry - The single-serve packaging of the yogurt line can create an opportunity for the expanding on-the-go food industry, catering to busy and convenience-seeking consumers.
3. Dairy Industry - The premium ingredients used in the double cream yogurt line can disrupt the conventional dairy industry, promoting the use of higher quality ingredients and appealing to consumers seeking indulgence without compromising taste and quality.