Last year, more than three million Christmas gifts landed in the garbage according to Not On The High Street, and it is promoting its Don't Gift Guide with 3D billboards for more mindful shopping this holiday season. Complete with a scannable QR code, the 3D billboards direct consumers to make meaningful purchases from the small business marketplace. With everything from glassware and cozy candles to statement-making jewelry, there's something special that every gift recipient will appreciate.
In today's conscious consumer culture, shoppers want to make fewer, but better, purchases that prioritize quality over quantity. Not On The High Street's 3D billboard and Don't Gift Guide align with the desires people have for a more mindful approach to consumption that not only benefits individual well-being but also contributes to a healthier planet.
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Trend Themes
1. Mindful Shopping - Promoting a more mindful approach to consumption by encouraging fewer, but better, purchases that prioritize quality over quantity.
2. Small Business Marketplace - Supporting the growth of small businesses by directing consumers to make meaningful purchases from a curated marketplace.
3. Conscious Consumer Culture - Catering to the desires of conscious consumers who prioritize individual well-being and a healthier planet through their purchasing decisions.
Industry Implications
1. Advertising - Utilizing innovative 3D billboards with scannable QR codes to enhance consumer engagement and drive sales.
2. E-commerce - Creating a platform that connects consumers with small businesses providing unique and meaningful products.
3. Sustainable Retail - Responding to the growing demand for sustainable and ethical shopping options through a curated marketplace of environmentally-friendly products.