Yoplait and Wieden + Kennedy, Portland, Ore. created this satire-inspired commercial to promote the deliciously satisfying yogurt snacks. The commercial features tough guy Dominic Purcell seated in a beautiful blue suit with a straight face as he confesses his hunger.
As he pulls out a spoon from his breast pocket, he looks straight into the camera and says, "I'm going to have snack to make me feel better and once I do you'll see a look of satisfaction and contentment blossom across my face." He takes a bite and the camera zooms in, his face never changes, however he does state, "See?"
This quirky ad is a great way to promote Yoplait as a hunger-eliminating snack by using a burly man such as Dominic Purcell to promote a typically feminine snack. Yoplait yogurt is the perfect and healthy way to abolish hunger.
Monotone Yogurt Ads
This Humorous Ad Promotes Yoplait Using the Satire of Dominic Purcell
Trend Themes
1. Satire-driven Advertising - Opportunity for brands to use satire and humor in their commercials to grab consumer attention.
2. Gender-bending Marketing - Opportunity for brands to challenge gender stereotypes by featuring unconventional spokespeople for their products.
3. Healthy Snack Promotions - Opportunity for brands to promote healthy snacks as an effective way to satisfy hunger.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry can leverage satire-driven advertising techniques to promote their products as hunger-eliminating snacks.
2. Advertising and Marketing - Advertising and marketing agencies can explore gender-bending marketing strategies to create impactful campaigns that challenge societal norms.
3. Wellness and Health - Companies in the wellness and health industry can capitalize on the trend of promoting healthy snacks as effective hunger solutions.