Self-Hammered Seating

The Do Hit Chair is Just Begging for a Beating

Sometimes I find myself looking at a product, wishing I had a hand in its fruition; with the Do Hit Chair, I can. And not in the traditional, customizable sense. Oh no, no. More like, in the "let’s get our hands dirty" sense.

Designed by Marijn van der Poll, the Do Hit Chair is sold simply as a block of stainless steel and comes with a long-handle, wide-head hammer, which is integral to the whole process. Check out the gallery to see what I mean.
Trend Themes
1. Customizable Furniture - Opportunity to disrupt the furniture industry by providing customers with the ability to customize and assemble their own furniture.
2. DIY Design - Opportunity for disruptive innovation in the design industry by encouraging consumers to participate in the creation process of products.
3. Interactive Product Experience - Opportunity to disrupt the retail industry by offering interactive experiences where customers can physically engage with products.
Industry Implications
1. Furniture - Opportunity for disruptive innovation in the furniture industry by introducing unique and interactive design concepts.
2. Design - Opportunity to disrupt the design industry by embracing consumer participation in the creative process.
3. Retail - Opportunity to disrupt the retail industry by creating immersive and hands-on shopping experiences.

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