SimpliSafe is putting a fresh new spin on the classic holiday sweater with a social distancing sweater design that helps people to define their personal bubbles of space. The home security brand's holiday sweater was created to offer a reminder of this year's unusual circumstances, notably that "the holidays are happier six feet apart this year."
The SimpliSafe Social Distancing Sweater, inspired by 2020's challenges, has a sensor that lets others know when they are too close. The tech-enbaled sweater is a prototype design and several of them are being given away for the holidays. There are also versions of the sweater, without the electronics and sensors, that can be purchased online, plus there's the opportunity for people to turn the sweater into an activity by tinkering with technology on their own with the instructions provided on the microsite.
Tech-Enhanced Distancing Sweaters
SimpliSafe's Holiday Sweater Sets Personal Space Boundaries
Trend Themes
1. Social Distancing Fashion - Disruptive innovation opportunity: Designing wearable tech that helps individuals maintain social distancing and personal space boundaries.
2. Tech-enhanced Clothing - Disruptive innovation opportunity: Creating garments integrated with sensors and electronics to provide functionality beyond traditional fashion.
3. DIY Wearable Tech - Disruptive innovation opportunity: Empowering consumers to customize and modify clothing with the addition of technologies for personalized experiences.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Incorporating technological advancements into clothing designs to meet changing consumer needs and preferences.
2. Technology Hardware - Disruptive innovation opportunity: Developing sensors and electronics that can seamlessly integrate into garments, unlocking new functionalities and applications.
3. Home Security - Disruptive innovation opportunity: Expanding the scope of home security products to address emerging needs and challenges in society, such as social distancing.