This Thanksgiving, people had to get used to smaller gatherings and perhaps even cooking their own seasonal dinner for the first time and Campbell's created dinner insurance to recognize that. The Dinner insurance pledge was created so that NYC residents living in Manhattan could feel secure about making side dishes and get a replacement delivered to them should something go wrong.
Alongside Dinner Insurance, Campbell's made a webpage that features four popular Thanksgiving side dish ideas like green bean casserole and Pepperidge Farm savory stuffing.
Recognizing that life events, big and small, have been disrupted by the pandemic, brands are finding creative ways to engage with people as celebrations are cancelled, postponed or updated to suit the needs of the current times.
Festive Feast Insurance Plans
Campbell's Offered Dinner Insurance to Fix Thanksgiving Mishaps
Trend Themes
1. Virtual Celebrations - Offer virtual celebration packages and activities for people to enjoy festivities remotely.
2. Tailored Insurance Offerings - Develop insurance plans that cater to specific events or situations, providing peace of mind for consumers.
3. Creative Engagement Strategies - Implement innovative approaches to connect with consumers during times of disruption and uncertainty.
Industry Implications
1. Insurance - Explore opportunities to create tailored insurance products for specific events or circumstances, such as dinner insurance for holiday mishaps.
2. Food and Beverage - Develop innovative meal ideas and delivery options to cater to smaller gatherings and individual cooking needs during holidays.
3. Event Planning and Services - Adapt event planning services to offer virtual celebration packages and unique activities for people to enjoy from home.