L’Oréal Paris created a digital makeup line that's exclusively available online and it gives social media users the ability to try on looks with Google Duo, Snapchat and Instagram. The augmented reality makeup tool, Signature Faces, can also be used on video chat services, so that users can express themselves in colorful and fun ways—all without having to pick up any kind of physical products or applicators.
With the AR technology, users will discover filters under three themes: volumising capsules, plump shot and fire match.
For Google Duo, L’Oréal Paris created one exclusive look, which sets the brand apart as the first to offer an experience of this kind right within Google's video conference system.
Digital Makeup Lines
L’Oréal Paris' Digital Makeup Tool Lets Users Try on Looks on Social Media
Trend Themes
1. AR Makeup Try-on - The trend of AR makeup try-on expands to social media platforms, providing users with a fun and interactive way to test new looks from the comfort of their homes.
2. Exclusive Virtual Beauty Content - The trend of offering exclusive virtual beauty content on popular video chat services like Google Duo opens up new opportunities for beauty brands to engage with consumers in a unique and personalized way.
3. Digital-only Beauty Line - The trend of launching digital-only beauty lines allows brands to reach a wider audience and create innovative products that are specifically tailored for online experiences.
Industry Implications
1. Beauty - The beauty industry can embrace augmented reality technology to offer consumers an interactive and engaging beauty experience, like virtual try-on and exclusive digital content via video chat services.
2. Social Media - Social media companies can tap into the trend of AR makeup try-on and offer their users new and exciting ways to express themselves through creative and customizable filters.
3. Video Conferencing - The video conferencing industry can integrate virtual beauty content into their platforms as a way to enhance user engagement and provide a unique and personalized experience for their users.