You might do a double-take when looking at these photos from the Diesel 'Screen Tests' campaign. The fashion brand has launched a new photo campaign for its Autumn/Winter 2012 collection, and it uses animated GIFs to put a modern and eye-catching spin on traditional fashion photography.
Famous fashion photographer Steven Meisel is the mastermind behind the Diesel 'Screen Tests' campaign. As Popsop describes, the cinematographic photos are a "bridge between traditional stills and videos—they are not actually static and not dynamic." You need to look closely and pay attention to each photo to be able to see that a model is kicking her feet, pointing a camera at you or swinging the mike back and forth.
The photos here are the still versions, but to see the animated GIFs, visit Diesel's website.
Cinematographic Fashion Stills
Diesel 'Screen Tests' Campaign Adds Animation to Photography
Trend Themes
1. Animated Fashion Photography - The use of animated GIFs in fashion photography for a modern twist and eye-catching effect.
2. Cinematographic Still Photos - The fusion of cinema and still photography creates a new style of visual art that captures the essence of a moment.
3. Interactive Advertising Campaigns - The integration of interactive elements, such as animated GIFs, in advertising campaigns results in more engaging and memorable brand experiences for consumers.
Industry Implications
1. Fashion and Apparel - The fashion industry can benefit from animated and interactive photography to showcase their products and increase brand engagement.
2. Advertising and Marketing - The advertising industry can leverage the use of animated photography and interactive campaigns to create more engaging and memorable brand experiences for consumers.
3. Photography and Visual Art - The fusion of cinema and still photography creates an entirely new style of visual art industry that can capture different elements for any sector.