The DIESEL Lunar New Year collection is now available online and at select DIESEL brick-and-mortar locations worldwide. To embrace the year of the Tiger, the fashion house is offering a range of gender-neutral styles to celebrate the Lunar New Year.
The pieces in the collection feature Chinese zodiac sign-themed graphics. Some featured graphics include the tiger crests, feline motifs, and pastel-hued mountains. DIESEL's capsule blends streetwear and nightlife attire to create a uniquely stylish range of clothes. Various denim and outerwear pieces are featured in the collection and help merge the two styles into one harmonious aesthetic. In addition, the DIESEL Lunar New Year collection uses the brand's signature red and ecru to adorn the garments.
Gender-Neutral New Year Capsules
DIESEL Launched the Lunar New Year Collection
Trend Themes
1. Gender-neutral Fashion - The success of Diesel’s collection highlights the demand for gender-neutral clothing items and creates opportunities for retailers to cater to this market.
2. Lunar New Year Capsule Collections - Fashion houses can take inspiration from Diesel to release similar Lunar New Year collections with cultural themes.
3. Streetwear and Nightlife Fusion - Diesel’s fusion of casual streetwear and formal nightlife attire is an opportunity for fashion brands to innovate and experiment with new clothing styles.
Industry Implications
1. Apparel and Fashion - The apparel and fashion industry can take advantage of the Lunar New Year to create unique, culturally-inspired collections.
2. Retail - Retailers can use Diesel’s collection’s impact to start selling gender-neutral clothing and appeal to a previously neglected market.
3. Graphic Design - Graphic designers can create cultural and festive graphics for use in holidays and seasons, like the Chinese zodiac in Diesel’s Lunar New Year collection.