Continuing with their creative ad campaigns, the new Diesel Intimate underwear ads capture playfulness and a certain level of sexiness, thanks to the cheeky photography of Jason Nocito.
From the scandalous ass grabbing to the sexy lounging and playful dancing, the ads manage to fully communicate the spirit of the designs.
The featured models in these Fall/Winter 2009-2010 ads include Brazilian beauty Marlon Teixeira and British hunk Sam Way.
Implications - One of the best ways for a company to generate brand interest is by deliberately creating controversial marketing. By investing in advertising that surprises and shocks, the company stands a good chance of generating attention from consumers -- and a watchful media eager to exploit a contentious debate.
Playful Panty Ads
Diesel Intimate Underwear Gets Cheeky For Fall/Winter 09-10
Trend Themes
1. Controversial Advertising - Companies can generate brand interest by creating controversial marketing that surprises and shocks.
2. Playful Photography - Creative and playful photography can capture the spirit of designs and enhance the products.
3. Sexualized Marketing - Sexualized marketing can be used to sell intimate wear and capture the attention of consumers.
Industry Implications
1. Fashion Industry - Fashion companies can use creative and playful photography to enhance and market their products.
2. Advertising Industry - Advertising agencies can use controversial and sexualized marketing to attract clients and create buzz for their products.
3. Intimate Wear Industry - Intimate wear companies can use playful and sexualized marketing to differentiate and sell their products to consumers.