Born and raised in Mexico, Diego Huerta now lives in Austin, Texas. But that hasn't stopped him from paying tribute to his heritage any chance he gets. His latest photography project revolves around the traditional local Zapotec culture located in Southern Mexico. Full of ornate costume and colorful backdrops often associated with the country, it's easy to see why Diego Huerta would want to shine a light on it.
Dubbed Inside Oaxaca, Diego Huerta focuses on portraits of the people. Old to young, he shows them in their natural habitat, which is beautiful to behold. Daily life seems to stand still has they do for the camera. Each image tells a story while inviting Diego Huerta's audience to perhaps travel to see it all in person.
Traditional Zapotec Portraits
Diego Huerta Captures the Colorful Side of Mexican Culture
Trend Themes
1. Zapotec Heritage - Build cultural preservation initiatives using technology such as AR or VR to immerse people in the Zapotec culture.
2. Portrait Photography - Create new techniques and technologies for portrait photography to capture the essence of different cultures with greater accuracy.
3. Local Community Empowerment - Develop sustainable tourism practices that preserve Zapotec culture while also empowering the local community through education, employment, and business ventures.
Industry Implications
1. Cultural Preservation - Partner with nonprofits and organizations to use technology as a tool to preserve and showcase traditional cultures like Zapotec heritage.
2. Photography - Invest in portrait photography technology and training to close the gap between camera and subject and tell compelling cultural stories through photography.
3. Tourism - Create sustainable tourism strategies that preserve the cultural heritage and empower the local community through ethical employment and economic development.