The benefit of having a boutique business is that it allows the owner the opportunity to present her products with lovely details. Didino Olive Oil packaging goes beyond the mass-manufactured bottle and begins to tell the story of the man behind the goods.
Manasteriotti Maric was approached to develop the elegant brand communication strategy. Working with a woman still invested in her grandfather's business, the creatives conceived a contemporary yet nostalgic visual identity for the product.
The name of the brand can be translated to "Grandpa's" and the extended N in the crisp typeface signifies his cane. There are clarity and fluidity to the characters that references the liquid contents in a modern way. To complete the image, the jute-like fabric sack of Didino Olive Oil packaging alludes to the traditional harvesting bags used in the groves by granddad.
Bagged Bottle Branding
Didino Olive Oil Packaging References the Harvest of the Pitted Fruit
Trend Themes
1. Boutique Branding - Opportunity for boutique businesses to create unique and personalized brand communication strategies.
2. Contemporary Nostalgia - Trend of blending modern visual identities with nostalgic elements to create a sense of authenticity.
3. Storytelling Packaging - Increasing use of packaging to tell the story behind the product and connect with consumers on a deeper level.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to differentiate their products through unique packaging and brand communication strategies.
2. Design and Marketing - Growing demand for creative professionals in the design and marketing industry to develop visually appealing and authentic brand identities.
3. Retail and E-commerce - Opportunity for retail and e-commerce businesses to enhance the customer experience through storytelling packaging that creates an emotional connection.