Dewar's Highlander Honey is the perfect scotch for those who like the drink but can't necessarily handle the burn. Sweetened just enough to attract a wider audience, something that many alcohol brands are endeavoring to do of late, it is particularly aiming to reel in new, urban and modern consumers.
Infusing hand-chosen Scottish honey into its original Dewar’s White Label blend, Dewar's Highlander Honey is inspired by the surroundings of its Aberfeldy distillery, which happens to be the home of a local apiary. The result is a mellow whisky with a smooth and buttery composition. Although slightly unorthodox, Dewar's Highlander Honey does continue to showcase traditional and indigenous Scottish ingredients, which is the most important thing.
Sweetened Syrupy Scotches
Dewar's Highlander Honey Hopes to Draw in Modern Urban Consumers
Trend Themes
1. Sweet Alcohol - Sweetened alcoholic beverages are becoming popular among modern consumers.
2. Innovative Blends - Alcohol brands are experimenting with new blends to attract wider audiences.
3. Local Ingredients - Using locally sourced ingredients to create unique alcohol blends is gaining momentum.
Industry Implications
1. Alcohol - The alcohol industry can benefit from offering sweetened and innovative blends.
2. Hospitality - The hospitality industry can use sweetened alcoholic beverages like Dewar's Highlander Honey to cater to modern urban consumers.
3. Food - The food industry can incorporate locally sourced ingredients, like honey from local apiaries, to create unique dishes and cocktails.