From the looks of Matylda Krzykowski's 'MO' (Modus Operandi) project, it looks like destroyed furniture is the new form of self-expression.
The destroyed furniture project features spruce chairs that have been seriously battered, broken, soiledâ€"even burned. According to Yanko Design, “Chairs are usually thought of as utilitarian objects and even at their most abstract design; remain functional. Krzykowski distorts this reality by artfully destroying them.â€
Implications - Youth consumers are attracted to products that are rough round the edges. This aesthetic has a DIY feeling which they associate in their mind as being as being more authentic. Companies should offer products that are unfinished or slightly worn to appeal to this demographic.
Artfully Destroyed Furniture
Matylda Krzykowski's 'MO' Project is About Beaten Chairs
Trend Themes
1. Destroyed Furniture Aesthetic - Opportunity for companies to create products with a rough, DIY feel to appeal to youth consumers.
2. Authenticity in Design - Creating products that are unfinished or slightly worn to appeal to the desire for authenticity.
3. Artistic Self-expression Through Objects - Encouraging consumers to express themselves through artistic destruction of everyday objects.
Industry Implications
1. Furniture Design - Innovating in the field of furniture design to explore the destroyed furniture aesthetic.
2. Fashion and Apparel - Introducing clothing and accessories with intentional distressing and signs of wear for an authentic look.
3. Home Decor - Developing home decor items that exhibit the aesthetic of artfully destroyed furniture.