The L.A.-based Design Contest held a survey to find out what clients prefer when it comes to company logos. The results were then transformed into this visually appealing infographic.
Titled 'Logo Choice Research', this infographic is the product of a small survey showcasing 500 randomly selected logo designs from crowd sourcing sites. This survey concluded that 82% of all logos contain both text and symbol while 17% exhibit just text and only 1% feature just a symbol. Moreover, the survey lead to this infographic stating that clients usually prefer text and symbol logos over all others.
It has been said that there has been recent struggle between designers and clients concerning the logos provided. With this infographic, the Design Contest hopes to inspire more well received logos as well as put designers and clients on the same page.
Logo Preference Infographics
The L.A Design Contest Explain What Clients Like About Logos
Trend Themes
1. Text and Symbol Logos - The survey found that 82% of the logos featured both text and symbol, indicating a trend towards logos with both elements.
2. Designer-client Collaboration - The Design Contest hopes to inspire more well-received logos and put designers and clients on the same page, signaling a trend towards improved collaboration and communication between the two parties.
3. Visual Infographics - The use of visually appealing infographics to showcase survey results, such as the 'Logo Choice Research' infographic, represents a trend towards more engaging forms of data visualization.
Industry Implications
1. Graphic Design - The survey provides valuable insight on logo design preferences, revealing opportunities for graphic designers to create more effective and well-received logos for clients.
2. Marketing and Advertising - The trend towards text and symbol logos could inform branding and advertising strategies, as companies may want to use logos that are more likely to resonate with consumers.
3. Data Visualization - The use of infographics to present survey results could disrupt traditional forms of data communication and provide opportunities for data visualization companies to innovate in this space.