Photographer Mark Westinghouse captures Denis Georgiev playing hooky and having fun in an empty tunnel at Centrale Station.
Lensed at night with just the tunnel lights shining upon the model, this dimly set photoshoot applies focus in just the right spots. Dressed in a long trench, posh vest and tailored jeans, it looks like model Dan Georgiev just needs some fun by himself after a late night out.
Implications - Any company that seeks to differentiate itself from other brands by appearing more authentic would be wise to feature advertising that looks less like an advertisement and more like a candid photograph. The gritty nature of the ad will attract consumers who feel like major, glossy advertisements feature models and actors that they could never measure up to.
Tunnel Vision Spreads
Denis Georgiev Plays Hooky in Centrale Station
Trend Themes
1. Authentic Advertising - Companies can differentiate themselves by appearing more authentic and featuring advertising that looks less like an advertisement and more like a candid photograph.
2. Gritty Advertisements - The gritty nature of advertisements will attract consumers who feel like major, glossy advertisements feature models and actors they could never measure up to.
3. Nighttime Photography - Nighttime photography can add a unique and captivating element to photoshoots and advertisements.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of featuring more authentic and gritty advertising that showcases nighttime photography.
2. Advertising - The advertising industry can incorporate more nighttime photography and gritty, candid elements into their campaigns to attract consumers seeking authenticity.
3. Photography - The photography industry can capitalize on the demand for nighttime photography by offering unique and captivating photoshoot experiences for clients.