These DeLonghi Steam Iron ads really quite clever. The series of three print ads includes comparative images of t-shirt with pictures of produce on their chests.
There is an image of a fig screened on a t-shirt before and after enduring the steaming process. When the shirt is depicted as wrinkled, the fig appears like the dried up fruit you would buy pre-packaged in a store. When the shirt appears ironed, the fig is plump and juicy, as if it were just picked from the tree.
The other two images of a dried chili and a crisp bell pepper and the last is of an apricot.
Comparing Dried Fruits to Wrinkled Shirts
DeLonghi Steam Iron Ads
Trend Themes
1. Steaming Innovations - The use of steam technology can be further explored in other household appliances.
2. Comparative Advertising - The use of comparative advertising can be utilized to demonstrate product effectiveness.
3. Innovative Product Design - There is an opportunity to design household appliances that can cater to multiple functions in one device.
Industry Implications
1. Home Appliances - Companies in the home appliances industry can explore the use of steam in various household devices.
2. Advertising - The advertising industry can utilize comparative advertising to highlight the effectiveness of a product.
3. Product Design - The use of multiple functions in one device can be explored by companies in the product design industry to create innovative household appliances.