The Belgian supermarket brand Delhaize enlisted the creative help of Lavernia & Cienfuegos to craft the perfect packaging for the company's line of regional wines. This collection of vino features grapes from all over the world. The regional origins of each wine type is highlighted by various manipulations of the lowly cork.
Created with a touch of humor and kitsch, each personalized cork touts a different cultural item that ties the label to the wine's home region. For example, one of the Delhaize french wines features a cork in a chef's hat, which is a nod to the country's culinary prowess. The rest of the packaging is simple, featuring minimalist typography and a white cap that unites the entire line.
Playful, crafty and fun to look at, the Delhaize Wines of the World labels are full of irresistible charm.
Personified Cork Branding
The Delhaize Wine Labels Are Adorned with Clever Stopper Manipulations
Trend Themes
1. Personalized Packaging - There is an opportunity for brands to create personalized packaging that highlights the unique features or origins of their products.
2. Humorous Branding - Adding humor and clever elements to branding can make products more engaging and memorable for consumers.
3. Minimalist Design - Brands can explore minimalist design approaches to create a clean and modern look for their products.
Industry Implications
1. Supermarket Retail - Supermarket brands can adopt personalized packaging strategies to differentiate their products and create a more memorable shopping experience for customers.
2. Wine Industry - Wine producers can leverage humorous branding techniques to make their wine labels stand out in a competitive market and engage consumers.
3. Graphic Design - Graphic designers can experiment with minimalist design principles to create visually appealing and modern packaging for various products.