This video proves that if the Star Wars Death Star and the Star Trek Enterprise faced off in an epic showdown on Earth, the Death Star destroys the Enterprise from Star Trek every time.
The caption that accompanies this video from Current cheekily adds that military action was authorized after the Enterprise ignored an ultimatum to stop whale poaching. Check out the video above to watch as the Death Star destroys the Enterprise.
Implications - One of the most effective ways a company can earn consumer goodwill points through their marketing is by featuring advertising that either explicitly or subtly references a retro pop culture trope. By connecting consumers to the halcyon days of their youth, the company shows it has a sense of humor, and can connect with an audience based on a mutual, childhood love.
Viral Sci-Fi Showdowns
Star Wars Death Star Destroys Enterprise from Star Trek in San Fran
Trend Themes
1. Retro Pop-culture References in Advertising - Connecting with audiences through shared nostalgia can earn consumer goodwill points and demonstrate a company's sense of humor.
2. Epic Sci-fi Showdowns - The popularity of Science Fiction media can create opportunities for promotion and entertainment that resonate with audiences.
3. Fan-made Videos as Viral Marketing - Capitalizing on fan culture and user-generated content can create buzz and awareness for brands and products.
Industry Implications
1. Marketing and Advertising - Retro pop-culture references can help companies connect with audiences in their advertising and marketing campaigns.
2. Entertainment - Epic sci-fi showdowns can create promotional opportunities and entertainment that resonates with audiences.
3. Social Media Marketing - Using fan-made videos in viral marketing campaigns can create buzz and awareness for brands and products.