David Beckham is the new face of Sainsbury's, and the first David Beckham Sainsbury's TV ad has been released, which features him playing football blindfolded with the ParalympicsGB Visually Impaired Football Team.
In support of the Sainsbury's 1 Million Kids Challenge, the David Beckham Sainsbury's ad aims to promote Paralympic sports to one million children. Sainsbury's hopes that one million kids will try a Paralympic sport before the 2012 Games, says Mirror.
The commercial shows Beckham putting on a blindfold and learning how to play with the visually impaired team. One of the players from the ParalympicsGB Visually Impaired Football Team guides him in running across the field and manipulating the ball without sight. As you'll see, the confidence Beckham usually displays on the field is replaced with hesitancy and a bit of fumbling. Watch the whole video to see how this football star fares during the game.
Blindfolded Soccer Stars
David Beckham Sainsbury's Ad Features Visually Impaired Football Team
Trend Themes
1. Promotion of Paralympic Sports - The David Beckham Sainsbury's ad aims to promote Paralympic sports to one million children, creating opportunities for inclusive sports and events.
2. Inclusion in Media - Featuring visually impaired football players in a major ad campaign showcases the importance of inclusivity and opens up opportunities for more representation in media.
3. Integrated Marketing Campaigns - The collaboration between David Beckham, Sainsbury's, and the ParalympicsGB Visually Impaired Football Team demonstrates the effectiveness of integrated marketing campaigns in reaching diverse audiences.
Industry Implications
1. Sports Marketing - The promotion of Paralympic sports in the David Beckham Sainsbury's ad presents new marketing opportunities within the sports industry to cater to inclusive and diverse audiences.
2. Advertising - The inclusion of visually impaired football players in major advertising campaigns opens up new avenues for inclusive advertising and messaging within the advertising industry.
3. Media and Entertainment - The focus on inclusion in the media through featuring visually impaired football players highlights the potential for more diverse and representative content in the media and entertainment industry.