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Dark Chocolate PB Crunch is the Latest Custard Flavor at Culver's

Hot on the heels of its new Lemon Berry Layer Cake launch, Culver's has just added another sweet new summertime offering: the Dark Chocolate PB Crunch Frozen Custard.

Perfect for chocolate lovers, Culver's new Dark Chocolate PB Crunch Frozen Custard is an intense mix of sweet and rich flavors. The new dish consists of Culver’s signature Dark Chocolate Fresh Frozen Custard blended with pieces of Butterfinger chocolate bars and swirled with a ribbon of gooey peanut butter. The new Dark Chocolate PB Crunch flavor will officially launch on July 10th, 2023, and will thereafter be added to the brand's rotating Flavor of the Day lineup. As Quinn Adkins, Culver's Director of Menu Development said of the new launch, "Between the tangy, summery Lemon Berry Layer Cake and the rich, gooey and crispy Dark Chocolate PB Crunch, there's a little something for every custard lover in these two flavors."
Trend Themes
1. Intense Mix of Flavors - Opportunity for food companies to experiment with unique flavor combinations in products such as ice cream and related dessert items.
2. Seasonal Offerings - Opportunity for restaurants and retail food stores to introduce limited-time seasonal flavors to boost customer engagement and sales during peak periods.
3. Incorporation of Popular Brands - Opportunity for food companies to collaborate with popular chocolate brands to create new products and enhance brand recognition for both collaborators.
Industry Implications
1. Dessert Industry - Innovation opportunities in developing unique products such as flavored ice creams, sorbets and other frozen desserts that can appeal to a variety of customers.
2. Retail Food Industry - Opportunities for grocery chains and convenience stores to stock limited-time seasonal flavors and incorporate them into their own branded products to increase sales.
3. Confectionery Industry - Opportunities for chocolate companies to collaborate with food companies to incorporate their products into new dessert items and expand the reach of their products.

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