Ella's Kitchen is venturing into Dairy-Free for kids with the creation of breakfast, yogurt and pudding products that cater to a range of age groups. Now, parents can purchase products made with a coconut milk alternative from the trusted UK baby food brand, each of which is packaged to communicate that the recipes are as nourishing as ever.
In the Dairy-Free range, there are meals like Pear & Fig Porridge and simple snacks like the Banana Yogurt Alternative, both of which are suitable for young ones six months and up.
Many parents are looking for free-from products to support their kids and Ella's Kitchen set out to create a range that's fun, great-tasting and packaged in a way that's easily distinguished from other core offerings.
Dairy-Free Baby Food Pouches
Ella's Kitchen Makes Breakfasts, Yogurt & Pudding Dairy-Free for Kids
Trend Themes
1. Dairy-free Baby Food - Opportunity for innovative dairy-free baby food products that cater to specific age groups and are packaged in a way that differentiates them from traditional alternatives.
2. Free-from Products - Opportunity to develop more free-from products that cater to the needs of parents looking for alternatives for their children.
3. Coconut Milk Alternatives - Opportunity to capitalize on the popularity of coconut milk as an alternative to dairy and incorporate it into a variety of food products for different age groups.
Industry Implications
1. Baby Food Industry - Disruptive innovation opportunities lie in developing dairy-free baby food products that cater to specific age groups and communicate their nutritional value through packaging.
2. Food Packaging Industry - Opportunity for innovative packaging solutions that clearly differentiate free-from products from traditional offerings and communicate their benefits effectively.
3. Alternative Milk Industry - Opportunity to expand the range of products using coconut milk as an alternative to dairy, targeting different age groups and offering a variety of options.